A building’s essence

1
education
Yale Center
for British Art
Crown Hall
FAU
USP

Pick a building. Find its essence. Represent it. Learn by practicing. Challenge yourself. Improve your skills. Never settle. Aim for excellence. Have fun. Learn from others. Explore and discover. Join us!

Introduction

Getting the ideas from your brain and transforming them into a well-designed project with plans, sections, 3D model, and other drawings is an intense task. But it’s useless to create an extraordinary design if you can’t present it properly. In some ways, we can compare this to a writer that has an amazing story to tell but doesn’t really know how to write.

The Architect profession demands that we master many skills, and knowing how to communicate architectural spaces through drawings and images is a crucial one.

With the advance in technology, architects can now present their designs through computers and software and this allows them to simulate reality. But with that progress, we’ve started to see a lack of identity in images, letting the program decide every aspect of that virtual photo. Bringing your style to the composition, and using different techniques allows you to imprint intentional moods and create certain atmospheres that are beyond what the eyes can see, but can actually better covey what you’d feel as you enter that space.

All of that to say that collages, hand-drawn sketches, realistic, post-digital, a mix of it all, or even other styles, are valid ways to present a project. Composition, depth of field, focus, camera angle, story, lighting, color harmony, materiality, and many other aspects that qualify a great image is what is going to be evaluated here. So let your creativity take over and explore the world of visualization to represent your project of choice the way it’s supposed to be seen.

The Challenge

In this competition, you’re going to be challenged to visualize a building. We took care of the design part of the process, by picking three exemplar buildings so that you can focus on the visualization and practice this particular skill.

You’re going to have to choose one of the three buildings to work with. The three projects we selected are all educational buildings within university campuses, however, each of them could be categorized under a different architectural style and has its own, unique story. A story that your drawing should tell.

Your task is to create a single image that represents your building in the best possible way. As mentioned, there is no limitation as to what technique you should use. You can choose to show the whole building, or highlight specific parts of it. Show it with its surroundings, or not. Display the real materials, or what feeling they would produce. You’re the author of this image and have complete freedom on how to portrait this architecture so take advantage of it.

In order to achieve this, you’ll have to get to know the building’s ins and outs, get into the architects’ shoes and portrait the building to show its best qualities and attributes.

Visualizing a project can be done in endless ways. Just a reminder that an ultra-realistic approach is just one of them. Be creative! Practice and explore a new skill. You can transmit the correct sensation that a building has to offer with many different styles.

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First task: Choose one of the three iconic/examplar buildings to work with.

Crown Hall

Designed by Mies van der Rohe, the Crown Hall is the home for the architecture school at the IIT. Completed in 1956, it is one of the most architecturally significant buildings of the 20th century Modernist movement. Here Mies refined the basic steel and glass construction style, beautifully capturing simplicity and openness for endless new uses. Creating this openness was achieved by the building having a suspended roof, without the need for interior columns. This created a universal space that could be endlessly adapted to new uses.

Mies once described his creation as being “almost nothing.”

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FAU USP

The building is the Architecture School of São Paulo Univesity and its main idea aims to explore the spatial continuity with an extensive central atrium. This space representing the power of collaboration, with the main ramp up through the building, and skylights.

The atrium was designed both to host political and cultural events and to foster conversation. Classrooms are around the outside edge of the building.

It started being built in 1966 and was designed to reflect austerity rather than consumerism. FAU USP was inaugurated in 1969 and is considered one of the main representatives of architectural modernism in Brazil.

Yale Center for British Arts

The Yale Center for British Art was completed in 1977, just three years after Kahn’s death. The exterior is made of matte steel and reflective glass; the interior is made of travertine marble, white oak, and Belgian linen. Kahn succeeded in creating intimate galleries where one can view objects in diffused natural light. He wanted to allow in as much daylight as possible, with artificial illumination used only on dark days or in the evening. The building’s design, materials, and sky-lit rooms combine to provide an environment for works of art that is simple and dignified.

Jury

  • Steven Rubio

    Founder of Show It Better
    + info
    Steven Rubio
    Founder of Show It Better

    Steven Rubio is an architect who created Show it Better in 2015. An educational platform dedicated to teaching architects and architecture students around the world architecture representation. Currently, it counts with a community of more than 500 thousand people across all of its platforms. Steven received his undergraduate degree in 2015 and is currently finishing his Masters’s of Architecture in Bogota, Colombia. Apart from directing Show it Better, he also is a practicing architect and artist interested in image manipulations and transformations in Latin American cities.

  • Carolina Güida

    Architectural design and visualization
    + info
    Carolina Güida
    Architectural design and visualization

    Carolina Güida is an architect specialized in architectural visualization graduated from Facultad de Arquitectura, Diseño y Urbanismo in Uruguay. She’s currently working as an independent professional and as co-founder of Stoa Visuals. She has collaborated with multiple international offices such as Rafael Viñoly, Marcio Kogan, Jacobsen Arquitetura, Gaeta Springall, Total Real, MAPA, Fabrica de Paisaje, Pedro Livni, Gabriel Kozlowski and Sol Camacho, among others.

  • Alex Hogrefe

    Partner at Design Distill
    + info
    Alex Hogrefe
    Partner at Design Distill

    Alex Hogrefe is the creator of visualizingarchitecture.com a website that explores architectural graphics and representational techniques. He is also the co-founder of Design Distill, an Architectural 3D Rendering Studio located in Boston, MA. Alex attended Bowling Green State University, Ohio for his BA in architecture and the Miami University of Ohio for his Masters in Architecture, before moving to Boston to work as an architect. Today, he continues to refine his visualization skills through the development of new and challenging illustrations on his website, as well as lecturing and giving workshops, and studying all visualization styles, old and new.

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Prizes

Winner x1

$500 in cash
+ Magazine Subscription
+ Upstairs Online Course
+ 5 Upstairs Packs
+ $150 rektangulo Gift Card
+ Publication on online media
+ Next Competition Fee

more details

Money Prize

$500 (US dollars) will be directly transferred to your bank account or PayPal account.

Magazine Subscription

6-12 months subscription to one of the following magazines: Architectural Digest, dwell, Arquitectura Viva (proyectos) or Metropolis.

Upstairs Online Course

You will be able to enroll for free in an Upstairs Online Course of your choice. You can check out their catalog here.

Upstairs Pakcs

5 Upstairs packs of your choice. You can check out their catalog here.

Rektangulo Gift Card

You will receive a $150 promo code to spend on the rektangulo.com website. The gift card can be used to purchase any product from their catalog and can also be used towards shipping costs.

Publication on Online Media

Your work will be published on several websites and Instagram accounts related to architecture and graphic visualization.

Next Competition Fee

We cover your next Project : Unbuilt competition fee! We want to see more from your amazing skills. It does not need to be the immediate next competition, it can be any of the ones we organize in the future over the period of 12 months.

Mention x5

Upstairs Online Course
+ 1 Upstairs Pack
+ $50 rektangulo Gift Card
+ Publication on online media
+ Next Competition Fee

more details

Upstairs Online Course

You will be able enroll for free to an Upstairs Online Course of your choice. You can check out their catalog here.

Upstairs Pakcs

One Upstairs pack of your choice. You can check out their catalog here.

Rektangulo Gift Card

You will receive a $50 promo code to spend on the rektangulo.com website. The gift card can be used to purchase any product from their catalog and can also be used towards shipping costs.

Publication on online media

Your work will be published on several websites and Instagram accounts related to architecture and graphic visualization.

Next Competition Fee

We cover your next Project : Unbuilt competition fee! We want to see more from your amazing skills. It does not need to be the immediate next competition, it can be any of the ones we organize in the future over the period of 12 months.

Finalists x20

Publication on online media
+ Next Competition Fee

more details

Publication on online media

Your work will be published on several websites and Instagram accounts related to architecture and graphic visualization.

Next Competition Fee

We cover your next Project : Unbuilt competition fee! We want to see more from your amazing skills. It does not need to be the immediate next competition, it can be any of the ones we organize in the future over the period of 12 months.

Thank you to all the amazing brands sponsoring this brief!

Calendar

Registration Opens
June 21st
Early Bird period ends
July 6th
Regular Registration ends
July 21st
Submission deadline
July 28th
Winners announcement
August 16th

Downloads

Register

The registration period is now over.

To all registered teams, you have until July 28th to submit your work! 😉